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Amazon A+ Content: What Is It And How To Use It: Download The Mobile App

While the name has now been streamlined to read Amazon A+ Content for sellers and vendors alike, the idea behind it remains the same. Shoppers will be eager to read the reviews. Our proficient copywriters identify and incorporate exclusive product features by researching the company brand assets and competitors. Also, analyze your competition and find out about their features that appeal to customers. Though being the most effective method, A+ Content is often neglected. Change the voice of your text according to who you think your target audience is. While price is a very powerful factor in purchase decisions, an engaging and captivating brand story can swing the balance in your favor. In the Brand Story section, you can show your competitive advantages and highlight your unique value proposition. No HTML required (or allowed for that matter). A+ Content Examples. Violations of category requirements or Selling on Amazon Policies. A good way to go about creating Enhanced Brand Content on Amazon is by checking out the question, review, and comment section in your product listing. Amazon Storefront features a variety of product categories for U. The Brand Story Feature on Amazon: All You Need to Know. S. -based businesses.

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Use subheadings, short paragraphs, bolding and other formatting options that will make it easy for consumers to understand the biggest benefits of your product at a glance. The image must be at least 315 x 145 pixels. However, it is unfortunate that customers first have to expand the description box to view the A+ Content on mobile. Amazon provides a specific list of elements that pose violations and grounds for rejection if they appear in A+ Content: Referencing your company as a seller or distributor, or providing any company contact information. This should make the feature a more powerful tool for driving sales. The Brand Story feature currently offers next to no customization in formatting. Of course, not everyone will obtain Amazon BSR status. Furthermore, adding Amazon EBC can help you push down some of the ads that platform is placing on your product listings, thereby making sure that customers aren't getting distracted by the competition. Do the aspects of the Amazon A+ Content remind you of a well-designed brochure? Related claims, such as an assertion that a product is "recyclable, " must be proven in text with supporting information. This A+ Premium Content example from Wyze is a great example of the explainer video done well. You can add images for four ASINs, and those images will link to the respective listing pages. Amazon a + content design services price. Readers only see content that is in their preferred language. Focus on what's important.

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Using different images - lifestyle images could provide a great testing ground. You will then be redirected to the Content Details page, which allows you to actually create the A+ content that you'll need. Other excellent candidates for A+ Content include products that tell a strong brand story or tend to sell at premium prices, as well as the items you're already driving traffic to through seasonal campaigns and promotions. When using the Self-Service option — ChannelAdvisor recommends this option for most ASINs — you can use up to five different design modules per product page. There's a lot more, but these were the issues we thought most pertinent to authors. Why It Sells: Interactive content boosts engagement by psychologically compelling you to interact. The accuracy of a product's description provided in the EBC can thus effectively reduce negative reviews and product returns. This can be a simple sentence describing what is depicted by the image. Amazon a + content design services manager. In this case, only people visiting who have English as their preferred language would see it. Finally, Brand Registered Amazon Sellers with: - Every A+ Content project for each ASIN must contain a Brand Story module. To help you further understand the importance of A+ Content, here are some additional enriched elements of A+ Content can more effectively: -. Your goals are: - Establish Trust & Credibility. Make sure to match your fonts and colors with your brand to create brand recognition. You can also use the space like a FAQ to address any doubts and purchase barriers.

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Understand, Amazon is constantly introducing new tools and features, and it's not always clear to sellers how they can best take advantage of what's available. Image headers with text are part of this module that is used to draw attention to the unique features of a product. Select Amazon Vendor Central sellers can take this feature one step further. This A+ Premium Content from Huggies does a great job with their FAQ. Increase brand awareness. What Is Amazon A+ Content / Enhanced Brand Content. Some good ideas to start testing with could be: The structure of your A+ Content, shuffling around images and text for better flow. Don't mention anything time-sensitive, like "buy today" or "on sale now. Spend more time developing product, and let our team take care of product photography, brand guidelines, design all the way to live on Amazon. Content Guidelines: What to Watch Out For. However, it is not possible to copy content across marketplaces. If your customers often compliment you on a particular product feature, highlight it in comparison charts or descriptions.

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Using A+ Content is a little easier for vendors - you automatically qualify for adding enhanced images and text to your product listing. We have put together a handy A+ Content Module Guide that makes the planning process quick and easy by providing you with the layout and best use of the Amazon A+ Content templates. It decreases bounce rate, increases engagement and reinforces brand equity.

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Avoid exaggerated, promotional claims that are not based on facts. To be eligible for Premium A+ Content you'll need to use a Brand Story module, here's how: STEP 2) Select Start Creating A+ Content. Note that you will need to create separate A+ content for each of these marketplaces, however, Amazon will copy your approved A+ content and have it available in all the marketplaces that use the same language. You've probably heard that you only have seven seconds to make a first impression. A plus contents services. This gives you a clear indication of which content version creates more sales. What Are The A+ Content Image Sizes?

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We've made sure we were up-to-date on any major content guidelines to be aware of. Single Image and Sidebar. Through our Amazon Storefront SEO techniques, we help you surpass your competitors. Note: Even if you don't plan on fully utilizing the Brand Story feature, it makes sense to do Brand Registry. Amazon Enhanced Brand Content : All Your Questions Answered. Through our Amazon seller consulting, we work with you to outline a plan to help you get the most out of your A+ Content and your Amazon store SEO. This isn't for most genres, but could be a fun experiment.

Our teams work in diverse areas, from obsessing over the customer experience with hardware reliability to creating a cinematic UI on Fire openings. Additionally, environmental claims on how a product is energy-efficient and non-harmful should not be stated without being backed by solid scientific proof. Small things like hyphens, number of characters, spaces, etc. How can I track the success of my A+ Content Experiments on Amazon? Here is what that looks like. You can see from the screenshot that you can scroll through the list with a variety of modules to choose from.

This is because EBC and A+ content not only help in projecting your brand and products but improve your ranking on search results as well. We recommend you use it like a call-to-action, writing something like "See more of our collection. " Highlight related products to help customers find what they want. Through the Brand Story section, you can display more of your product line. Also, there's a series of words you can't use in your A+ Content. Proofread and check grammatical errors, punctuations before submission.

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