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This can work provided the heads of the various business units are capable and favorable conditions allow a business to consistently meet its numbers. However, there are four other instances in which a company becomes a prime candidate for diversifying:1. n When it spots opportunities for expanding into industries whose technologies and/or products complement its present business. What rationales for unrelated diversification are not likely to increase shareholder value? 6) should usually take precedence over financial uses unless there are strong reasons to strengthen the firm's balance sheet or better reward shareholders. E. indicates the relative size of the businesses. Management Theory Review: Corporate Diversification Strategy - Theory - Review Notes. Fund long-range R&D ventures aimed at opening market opportunities in new. The better-off test for evaluating whether a particular diversification move is likely to generate added value for shareholders involves assessing whether the diversification move.
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E. which businesses are in industries with profitable value chains and which are in industries with money-losing value chains. C. Low incremental investments to establish a Web site, the ability to access a wider customer base and the ability to use existing distribution centers and/or company store locations for picking orders from on-hand inventories and making deliveries. Diversification merits strong consideration whenever a single-business company info. Divesting businesses with the weakest future prospects and businesses that lack adequate strategic fit and/or resource fit is one of the best ways of generating additional funds for redeployment to businesses with better opportunities and better strategic and resource fits. Think of diversification as a strategy.
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Industries where buyer demand is relatively steady year-round and not unduly vulnerable to economic ups and downs tend to be more attractive than industries where there are wide swings in buyer demand within or across years. 6 Such competitive advantage potential provides a company with a dependable basis for earning profits and a return on investment that exceeds what the company's businesses could earn as stand-alone enterprises. Diversification merits strong consideration whenever a single-business company store. The size of each bubble is scaled to what percentage of revenues the business generates relative to total corporate revenues. Different businesses have different cash flow and investment characteristics. A strategy of diversifying into unrelated businesses. C. stabilize earnings; that is, market downtrends in some of the company's businesses will be partially offset by cyclical upswings in its other businesses.
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One important test of financial resource fit involves determining whether a company has ample cash cows and not too many cash hogs. The locations of the business units on the attractiveness–strength matrix provide valuable guidance in deploying corporate resources to the various business units. N Whether the business is in an industry with attractive growth potential. The decision to diversify presents wide-open possibilities. Relative market share 0. Acquisition of an existing business is an attractive strategy option for entering a promising new industry because it. Is the scope of company. B. has a clear path to achieving 1 + 1 = 3 synergy gains in shareholder value. Diversification merits strong consideration whenever a single-business company product page. 0 increases, there's reason to question whether the company can perform well with so many businesses in relatively weak competitive positions. E. generally offers more competitive advantage potential than related diversification. Such advantages explain why such consumer products companies as Procter & Gamble, Unilever, Nestlé, Kimberly-Clark, Colgate-Palmolive, and Coca-Cola employ a strategy of multinational diversification. Reward Your Curiosity. Selling a business outright to another company is the most frequently used option for divesting a business.
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A. have a quantitative basis for identifying which businesses have large/small competitive advantages or competitive disadvantages vis-à-vis the rivals in their respective industries. Diversify into Both Related and Unrelated Businesses. 30 Brand image and reputation 0. C. their products are both sold through retailers. C. multibusiness enterprise. This procedure is illustrated in Table 8. B. the products of the different businesses are not bought by the same types of buyers or sold in the same types of retail stores. Step 4: Checking for Good Resource Fit The businesses in a diversified company's lineup need to exhibit good resource fit. When a corporation has a parenting advantage and when its executives are also uniquely skilled in identifying weak-performing companies where there are achievable opportunities to boost profits to appealingly high levels, then the corporation has credible prospects of pursuing an unrelated diversification strategy that can deliver 1 + 1 = 3 gains in long-term shareholder value. 0 increases, especially when industries with low scores account for a sizable fraction of the company's revenues.
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N Divesting certain businesses and retrenching to a narrower base of business operations. D. unfavorable driving forces face the company's core business. On occasion, a diversification move that seems sensible from a strategic-fit standpoint turns out to be a poor cultural fit. If A and B's consolidated profits in the years to come prove no greater than what each could have earned on its own, then A's diversification won't provide its shareholders with added value. You're Reading a Free Preview. Unrelated diversification certainly merits consideration when a firm is trapped in or overly dependent on an endangered or unattractive industry, especially when it has no competitively valuable resources or capabilities it can transfer to a closely related industry. Drawing an industry attractiveness–competitive strength matrix helps identify the prospects of each business and suggests the priorities for allocating corporate resources and investment capital to each business. Are cost reductions that flow from operating in multiple businesses. A. when a diversified company has businesses that are weakly positioned in their respective industries and are struggling to earn a decent return on investment. C. corporate executives are excited about market opportunities. Acquiring new businesses with attractive profit prospects. D. using the results of the prior analytical steps as a basis for crafting new strategic moves to improve the company's overall performance.
Indeed, in actual practice, the business make-up of diversified companies varies considerably.
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