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In his role at SimpsonScarborough, he works with institutions across the country to use insights, trends, and research to develop smart and beautiful creative campaigns that meet campus goals. Holly DuncanConverse University. 10 Must-Attend Conferences for Higher Education Marketers in 2023 | OHO Interactive. Is your diversity statement performative or are you faking it until you make it? IDP Connect will be exhibiting at the 2022 AMA Symposium for the Marketing of Higher Education. Before joining Ologie, Bill spent 12 years at global branding agency Fitch Worldwide, his last as North American CEO, where he oversaw more than 300 consultants in offices from Boston to Seattle. Learn how to overhaul your entire hiring process – from writing the job description, expanding the pool of potential candidates, initial candidate selection, the interview process and through to the final decision.
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As you're looking to navigate change at your institution, this session is a great place to start. Brian graduated from the State University of New York at Oswego, earning degrees in English Writing and Communications. He spent 17 years at Indiana University in various senior roles, from campus-level vice-chancellor (leading an integrated advancement model) to system-wide associate vice president. Mike O'BrienCEO and Chief Developer, Conext. Ama symposium for the marketing of higher education 2019. She has worked on CSU's award-winning Social and Digital Media team since 2013, and aids in executing the social media strategy for the university and elevating CSU's brand and reputation on nine social media platforms. She then launched and operated her own consulting firm, working with higher education institutions across the country on strategic communications, brand development and advancement strategy until joining the UW in 2013. Social media, content and creatives of all levels will find this presentation especially helpful, but all attendees can benefit from the material. He was on the local chapter board for ten years and served as VP twice on the national board of the AMA in the Services and Marketing Management divisions. In October 2021, Fast Company Magazine selected Purdue University as one of its inaugural "Brands That Matter, " a list honoring companies and organizations that authentically communicate their mission and ideals and give people compelling reasons to care about them, according to Fast Company editors. A recent AMA Symposium for the Marketing of Higher Education committee member, Rob also teaches graduate courses in both strategic communications and higher education leadership. He leads the Admissions, Financial Aid and Marketing teams, which are constantly reinventing and rejuvenating strategies.
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Note: The Attendee Hub is only accessible from a desktop. Why a good process matters. Receive a 20% discount on registrations of 3+ attendees.
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In this session, Creighton University shares how to implement a retention marketing campaign that lays the groundwork for a broader retention marketing strategy. New Research Insight Track. Carrie is a member of the American Marketing Association and holds the Professional Certified Marketer credential. Binti HarveyScripps College. Rod Guajardo is the Director of Integrated Media Communications at the University of Georgia. How can education come out better for it? The session will provide a real-world example and specific steps marketers can take to create a truly differentiating and compelling brand platform for their institution. With a unique background in design and business, he spends most of his time developing strategies that positively impact reputation, enrollment and institutional advancement. An expert at looking at everything from the customer's perspective, Sandy is now fully focused on building cross-organization customer experience initiatives that drive customer delight. Prior to his role at Boston College, Rougeau was a tenured professor of law at Notre Dame Law School, and served as their associate dean for Academic Affairs from 1999-2002. Ama symposium for the marketing of higher education journal. Join me as I unpack this challenge that institutions are facing all over the country and how to fix it. Heighten your Emotional Intelligence (EQ).
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Dr. Taylor-Benns oversees the areas of Admissions, Enrollment Operations and Financial Aid. Ranked as one of the Top Ten Most Innovative Schools in America by US News and World Report for four consecutive years, Ethan leads the system in the persistent pursuit of the next giant leap by passionately positioning, promoting and protecting the Purdue brand and portfolio worldwide. Join a deep dive workshop on topics including marketing communications, brand impact, analytics, project management, talent development and design thinking. Other interesting insights: influencer marketing, SEO, buyer personas, and email strategy. By the end of this session, you'll be better equipped to improve lead generation and remove the blind spots in your pipeline, allowing you to maximize your marketing budget and transform your enrollment strategy. The Hershey Company. 2022 AMA Symposium for the Marketing of Higher Education - Virtual Agenda. To work every day as she studies the relationship between the brain and user behavior. With over a decade of industry experience, she has a proven track record for aligning strategies with institutional goals and values. This session will take the principles of marketing and apply them to marketing universities and colleges in a whirlwind! Estimated Turnoutupto 100.
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Ama Symposium For The Marketing Of Higher Education 2019
Dennis has spoken at conferences across the country on topics of deep interest to organizations trying to manage and thrive in a world of continuous marketing disruption. Inclusive Hiring: 10 Steps to Improve Your Process. Kimberly is a three-time graduate of Temple University: she holds an B. Tom was a founding partner of SimpsonScarborough, a full service marketing and branding company in higher education. The session is content heavy, highly energetic and interactive. If you want more, you must become more. Rougeau has written extensively on law and religions with a particular focus on Catholic social teaching and the law. He has a bachelor's degree in Communications from the University of Iowa. She is passionate about strategy and helping her partners find their strategic voice and direction, in a world of noise and competition. AMA Symposium for the Marketing of Higher Education (Nov 2022), AMA Symposium for the Marketing of HigherEducation, Washington DC USA - Conference. This workshop will help you work out how best to develop a solid student ambassadors program and make the most out of students' unique voices and perspective in whatever capacity fits your needs and resources. When and where: October 26-29 in Philadelphia and Online. When and where: May 9-12 in Minneapolis. She was the first woman and the first layperson to lead Loyola since the Society of Jesus founded the university in 1912. Designed to be performed without need for workout clothes or gear, these guided exercises help reduce stress and anxiety, hone your ability to focus, increase productivity and build resilience.
We'll also share success stories from our 500+ university partners to illustrate what all of this means for institutions like yours. Liz GrossCEO, Campus Sonar. At Perkins School for the Blind, she leads the marketing effort for Perkins Access, the digital accessibility consulting team that is making the digital world a more inclusive place, one digital experience at a time. This framework will serve as a GPS when determining internal and external communication and identifying what action supports it. 24-hour access to the fitness center. Voltaire works with our clients' teams to forge and sustain transformative, memorable and incredibly effective partnerships. Tom has won CASE's Crystal Apple award for speaking excellence and has had two books published by CASE receiving of the Alice Beeman Award for scholarship excellence in its field. Cahill-Dunn received her BA in Journalism from Dominican University and lives in Chicago, Illinois.
Ashley earned her bachelor's degree from CSU in Journalism and Technical Communications and her master's degree in Communications and Media Management in 2020. Mary provided critical leadership during the "Be Boundless" campaign, which closed in June 2020, having raised the University's profile, engaged thousands of alumni and community stakeholders and to which more than half a million donors gave $6. She considers herself part creative and part analyst but fully curious to solve challenges in higher education. Tom Hayes is the Dean of the Williams College of Business and Professor of Marketing at Xavier University. An Emmy-winning producer and brand strategist, Katharine Laidlaw led transformative rebranding initiatives at two of the most prestigious and prolific arts education institutions in the world. So how can an institution with so many different stakeholders with different viewpoints and experiences determine when to speak up, when to take a stand, when to make a change or when to do nothing? You'll discover how to identify problematic behaviors, combat bias and make your recruiting and hiring process more inclusive. Campuses need both marketing and communications professionals to collaborate to achieve institutional goals. She oversees undergraduate and international recruitment, transfer and strategic initiatives, visitor engagement and marketing.
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