Private Views: An Interview With Andi Schmied At Tedxvienna Untold / If You Re Going To Be Salty Bring The Tequila

She said she went by her middle name, Gabriella, so that her previous projects on luxury buildings in China wouldn't raise suspicions if agents Googled her, and invented a fictional husband and 21-month-year-old son. And I figured that nothing worse can happen to me, than being sent away and told that I can not use my photographs. The tower is right around the corner from 220 Central Park South, where billionaire hedge-fund CEO Ken Griffin paid $238 million for a penthouse spread last year, breaking the record for the most expensive home sale in the US. She says she toured 25 luxury buildings in Manhattan, including several in the ultra-exclusive wealthy enclave of Billionaires' Row. So I was really just going to capture the views initially. High ceilings, glass facades, huge walk-in closets, very specific kitchen layouts with a breakfast bar in the middle, and large white walls to hang up out scaled art are everywhere. Once my gaze from the tiny cars and people below shifted to things at my eye level, I started to notice the buildings rising to a similar height. Private parks in manhattan. "And they'd just put me in this box of 'artsy billionaire, ' and would start to talk to me about MoMA's latest collection. She compiled her photography, essays, and transcripted dialogues from the real estate showings into a book: "Private Views: A High-rise Panorama of Manhattan.

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She did not immediately respond to Insider's request for comment for this story. Her persona was that of a wealthy art gallerist with a personal chef and a personal assistant named "Coco. Private views a high-rise panorama of manhattan by the sea. So I started to walk for miles and miles and listed all the buildings I wanted to climb to take pictures, but I very quickly realized that all those supertalls, with their robust presence in the city, are newly-built luxury residential skyscrapers一a secluded and secretive universe, only accessible to the very few who belong there. With this persona, I could even choose the specific apartment I wanted to enter一at least from the possibilities that were currently for sale or rent on the market.

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She graduated from the Barlett School of Architecture (UCL) in London and has since exhibited worldwide. In case your disguise would be discovered, did you have some sort of backup plan? In all of these apartments, the best view is from the living room, and the second-best is from the master bedroom. Schmied told Curbed she spent her "entire budget" for her arts residency on clothes, bags, manicures, and makeup to project the image of a "sophisticated lady. If an agent asked about the designer of her necklace, for example, she would simply tell them it was a Hungarian designer. These are the buildings that are breaking engineering records. Private views a high-rise panorama of manhattan by james. Its current listings range from $8. The thing is that these apartments are rarely lived in; they estimate that about 60-70% of the already sold properties lay empty because people buy them as a mere investment. Schmied wasn't particularly impressed. As an architect yourself, what was your initial impression of the apartments? "They are all the same! Another building Schmied visited, Steinway Tower at 111 West 57th, is considered the world's skinniest skyscraper when you look at its height-to-width ratio.

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One of these towers is 432 Park Avenue, which was the tallest residential building in the world at the time of its completion in 2015. To master this guise, Schmied adapted Gabriella's persona based on the questions she got from real-estate agents. Visit Insider's homepage for more stories. However, as I spent three months in New York, I had time to immerse myself in this obsession. Several of the skyscrapers she toured for her project sit on Billionaires' Row, a wealthy enclave made up of eight recently-built luxury residential skyscrapers along the southern end of Central Park in Manhattan. "For example, the layout of the apartments are essentially identical. Private Views: An Interview with Andi Schmied at TEDxVienna UNTOLD. The developers and sales teams for 432 Park Avenue, Steinway Tower, and Central Park Tower did not immediately respond to Insider's requests for comment. I certainly would not want to live in these places.

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And as I kept taking pictures of this view, a view which is seen and photographed by thousands every day, I started to have this yearning to see the city from above, but from all different perspectives. Homes, and the major purpose of the purchase is just to keep their money safe, not to actually live there. Are they worth the price? In 2016, its highest penthouse - an 8, 255-square-foot unit that occupies the entire 96th floor - sold to Saudi billionaire Fawaz Alhokair for $87. Basically, it all started with the biggest cliché. What sparked your initial interest in high-rise properties of the elite in New York City? And what I know about the actual buyers is mainly based on research. To some extent, they are the symbols of our times, and the only thing they represent is private surplus wealth. And as a Hungarian artist visiting the city for a limited amount of time, I simply had no way of entering those towers. Photographer Andi Schmied duped New York City real-estate agents last year by posing as a Hungarian billionaire art gallerist to get inside 25 luxury condo buildings in Manhattan – many of which sit along the city's ultra-exclusive "Billionaires' Row, " Christopher Bonanos reported for Curbed. Then once I am more rationally approaching my subject, I go back and continue. It is a place full of tax avoidance, name-dropping, millions of dollars, the ecological workings of architecture, huge designer names, etc. Of course, ultimately it is still the same thing, but it was packaged a bit differently. "I obviously built a persona, because my real persona would not be granted access, " Schmied told Curbed.

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The 1, 428-foot tower is 24 times as tall as it is wide and has only one residence on each floor. She told me what she took away from the experience which resulted in the creation of her book. What kind of experience were you expecting when you posed as a billionaire viewing these properties? For example, some agents noticed that the camera which I was supposedly using to document the apartment for my husband was a film camera.

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In an interview with Bonanos, Schmied, who is from Budapest, explained how she convinced real-estate agents to show her the priciest pads in some of the city's most coveted buildings, including 432 Park Avenue, Steinway Tower, and Central Park Tower, which became the world's tallest residential building when it topped out last fall. And in the apartments themselves, the layout and the proportions of spaces are almost identical throughout the buildings. A full-floor residence in the building is currently listed for $65. I was left with two options: forget about getting up there, or become someone who would be granted access.

I loved discovering this completely hidden and obscure universe, which people don't even know exists. For example, there is no direct view over Central Park that most of us can access. When some agents asked about it, she would tell them, "'Oh, my grandfather gave it to me - to record all the special moments in my life, '" she said. The address and the view are the main selling points.

It made Gabriella an "artsy billionaire" with whom they suddenly started to speak about MoMA's new collection. Sure, you might have a few inches difference in ceiling height or a different tone of oak flooring in the living room, and in some places, you have the Grigio Orobico book-matched marble as a backsplash for your freestanding soaking tub, while in others Calacatta Tucci—but does it matter? I have no expectations at the start of any project… It really is just some sort of curiosity that drives me. To take the photographs for her book, Schmied used a film camera and told the real-estate agents they were to show her husband. But what I ended up finding was a much more obscure reality that kept me going; the entire world of ultra-luxury real estate is fascinating. Did anything stand out to you as particularly unique besides the views, the address, and the amenities?

How did your expectations of the experience differ from reality? People with a net worth of over 30million USDs are called "Ultra-high-net-worth individuals", and an average "ultra-high-net-worth individual" owns 5 properties, so logically they don't live in 4 of those. Would you like to live in one? "They'd just put me in this box of 'artsy billionaire'". So, my only knowledge of the buyers, is that the vast majority of them are buying these homes as second-third-fourth-fifth (etc. ) What was your reason for wanting to document them? Andi Schmied, a photographer from Budapest, crafted a fake identity as a Hungarian billionaire art gallerist to tour some of New York City's most expensive penthouses last year, Christopher Bonanos reported for Curbed.

Thinking about it further, it seemed that my only choice was to pretend to be a Hungarian apartment-hunting billionaire. So, in reality, the only thing that might have happened is that they found me strange. What do you have planned, or what are you working on now? In an interview with Bonanos, Schmied said she created a fake personal assistant, used an artist grant to splurge on new clothes and bags, and pretended she had a private chef to convince real-estate agents she was wealthy enough to afford the apartments. Amenities are already just simply part of the weird race between the developers to seduce the buyers of this competitive market. What is your next goal? In 56 Leonard—a building by Herzog & de Meuron—, the interior was also designed by the Swiss architect duo, and it was probably the only building where the interior felt a bit different with bare concrete columns in the middle of the luxury space. I never really plan, and my projects come along as I go… My artistic process is usually quite intuitive; first I do things, then I think about what I did and why it is relevant.

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