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Potential clients or family members browsing for assisted living facilities tend to use the internet. And as your site rises in these results, you'll get more visibility than competing facilities. Many of our clients ask if blogs are essential to SEO. In your content management system, fill out all the necessary frontend and backend information noted in your document and publish it to the web when you are ready. By creating genuinely helpful content, you can keep visitors on your website for longer while increasing the chances of them taking further action. LOADING- How fast does your page take to load? Another thing that we do which is very important is Reputation Management and Social Media Management, if you need that as well.
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This robust tool offers a ton of keywords. They'll look to search engines with all of these questions, and with a solid SEO strategy, your site will be there to answer them. Keyword research is one of the most important components of any SEO strategy. This not only increases downloads and social media shares but also shows you're an expert in assisted living and senior lifestyles. The level of promotion afforded by search engine optimization and the myriad opportunities for marketing for senior living it presents are far too invaluable to be ignored. Make sure you include hours of your facility, photos, and a direct link to your website to make the most out of Google Business. But if you're looking for a more specific answer as to how SEO will help your marketing efforts, here are three direct benefits: Competitive advantage. And finally, to supercharge your search strategies for your senior living community, make sure all of your Google accounts are linked. Wherever your target market might be searching for advice, your facility's website should be listed there. With an emphasis on memory support care, this facility was in need of sustained website traffic to raise occupancy levels. We'll give you a hint.
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SEO, or search engine optimization, is the ongoing process of improving your rankings in the results of searches related to your industry. This prioritization will help search engines understand your website and rank page content against content from other assisted living facilities and industry authorities. Visitors that arrive via search are interested in learning more about your facility at the exact moment they come to your site. With online privacy concerns growing almost daily, Google is moving away from third-party cookies. Create specialized landing pages for each service you provide in your community, and break it down into separate web pages. A marketing automation platform allows senior living communities to seamlessly and automatically process their marketing efforts including communications, tracking and measuring. Consumers searching for senior care communities locally are prepared to interact quickly. Blog posting, high-quality content, and improving your website's structure are all different techniques for search engine optimization. As mentioned earlier, people tend to use search engines such as Google, whenever they come across the need to search for something and to get some information. Google Keyword Planner: These keywords come directly from Google and are tailored to the services you offer.
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In 2018 being relevant online is the most important thing you can do for your business. Below mentioned are some of the prominent benefits that you will be able to experience by getting the services offered by a SEO specialist to your assisted living facility. Senior Living Keyword Research. Ranking for keywords is important, but only if those keywords are actually used by your target audience. SEO is a vast and sometimes complicated aspect of digital marketing. Landing Page Report- This is the essential report for content marketers. CRO aims to increase the percentage of your website's visitors who stay to perform a desired action (e. g. arranging a tour, signing up to your newsletter or filling out an inquiry form). The best way to improve the chances of this happening is a comprehensive SEO strategy. In fact, 60% of clicks are on the top 3 results. Try to connect related service pages or blog posts to each web page on your site with internal links. Dreamscape Marketing engineers customized SEO for senior living communities by implementing our tagging strategy to match the sales process.
You can request a free Senior Living Strategy Call to discuss what you're currently doing with your Google campaigns and get an idea of how we can help you move up the ranks in local searches and beyond.
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